DATE
Oct. 2013 - Present
ROLE
Web Design
Graphic Design
Content Creation
OVERVIEW
This is the corporate website of Casio America. A US subsidiary of Japanese electronics giant CASIO COMPUTER, the company markets products ranging from hand-held computers, calculators, electronic keyboards, and its popular G-SHOCK and high-end Edifice watch lines.
CHALLENGES
Designing with strict restrictions as all corporate sites around the world need to be visually cohesive. Creating graphics that illustrate the look and feel of the sub-brands, while maintaing the integrity of the corporate site. Making sure that all graphics or page layouts promote e-commerce first and foremost.
EXECUTION
Always making sure to not stray too far from the corporate template and to always keep that look consistent. Sticking to the branding with the sub-brands and making sure designs don't distract too much is very important. The balancing act of those two elements is what contributes to the sites success.
